Skip the mall line ups on Black Friday and instead shop online on Cyber Monday. And with the greatest deals of the year, who wouldn’t? Everyone, including employees, are spending hours shopping online to fill up their own closet, or a Christmas gift for someone else’s closet. Your employees will see this as a golden opportunity but your business however, will see this as threat to productivity.
According to a report from IBM, Cyber Monday sales soared over 30% higher last year, showing a higher increase than Black Friday sales. The number of online shoppers peaked during work hours, a time where employees are scheduled to be working at the workplace.
In order to take advantage of the deals on Cyber Monday, employees are forced to shop during work hours. After several hours distracted from work, as seen from the graph, overall productivity in the work place is dramatically impacted. So the question is: How ready is your business?
Despite productivity loss due to employees online shopping, restricting complete access to the internet will likely not motivate employees to work which will also lead to lowering productivity.
Consider the option for employees to allocate some of their time on Cyber Monday to make purchases before work, during lunch, during breaks, or at the end of the day. In fact, encourage employees to create a schedule that works best for them and provide, for example, one hour of unlimited internet access for employees to do their online shopping.
A solution to restrict internet access is to use BrowseControl to control employee productivity. This software solution is an easy to use internet management program that restricts internet usage based on your unique settings. One of the many features, Internet Scheduler, allows you allocate scheduled time for employees to have internet access such as lunch time or outside work hours. While it allows your employees to shop online, it also protects your business through the software’s filtering. This includes protection from potential security or productivity threats such as unsafe websites, downloads, messaging and games.
It is important to give employees incentives to enjoy coming to the workplace while staying productive at work, and BrowseControl does that for you.
Last year, Cyber Monday reached its highest growth with double sales growth and sales of over $1.5 billion in a span of one day. It’s no surprise that the growth will soar higher this year, with the increasing use of technology and online shoppers. Prepare for the effects and get ready for Cyber Monday just as much as your employees do.
By Anthony Trinh