The 2014 Digital #SuperBowl

The 2014 Super Bowl is about to kick off another record-breaking year. We can expect the Denver Broncos and Seattle Seahawks to deliver a game on the field, but what about online? Last year, we saw the surge of the Digital Super Bowl that generated 24.1 million tweets, according to research tracked by Visible Technologies. As the excitement builds, employees are constantly active online before the game to keep up to date on news media, discussions and place bets on their favourite team. After the game, many are rewinding back on YouTube to watch the memorable plays, performances and of course, commercials. Now all of this will be easily accessible on mobile because for the first year ever, the NFL’s mobile app will be available to all smartphone users.

At work, an employee’s productivity will shift from their job to the Super Bowl. Not only does it affect productivity, it also raises the issue of security – Remember last year when the Federal Reserve spent their Super Bowl getting hacked? Spreadsheets filled with data of bankers’ login credentials and contacts were stolen. Or the time NFL’s Miami Dolphins was hacked during Super Bowl XLI? Visitors on the site were automatically infected by a Trojan keylogger that gives hackers full access to their computer.

BrowseControl is a simple solution to a serious problem. This software allows complete control of Internet usage, including completely blocking the Internet (say, if known hacking attacks were occurring), allowing access to authorized web sites (say, if a certain website was known to be hacked recently) or scheduling access to the Internet during specific times to maintain productivity on the job. Want to run the web-monitoring in stealth mode? There’s a solution for that too – BrowseReporter.

The NFL Super Bowl XLVIII will most certainly be active online. People will be engaged in the latest news, before and after the game. And very soon, we will find out more statistics, trends and activities online. This forms a new generation: the Digital Super Bowl.

What else do you think will influence the Digital Super Bowl? Is it a distraction in the workplace? Who will win – Super Bowl-winner Peyton Manning or young gun Russell Wilson?

By Anthony Trinh
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